Professional credentials from the IAB. A proven business system from Pure Bookkeeping.
Together, they give bookkeepers the complete toolkit — from first qualification to running a team.
Each partner plays a distinct, complementary role — so
you’re never choosing between credibility and growth
The Institute of Accountants and Bookkeepers delivers internationally recognised qualifications, professional standards, and continuing development that underpin every career stage. As the education partner of Pure Bookkeeping, IAB credentials give you the professional foundation that clients, employers, and regulators recognise worldwide.
Pure Bookkeeping provides the proven business model, operational systems, and mentorship to help you attract clients, price your services correctly, and build a team. It’s the practical blueprint that turns a skilled bookkeeper into a sustainable, scalable business — and now, underpinned by IAB education at every level.
Pure Bookkeeping’s entire system is grounded in
the E-Myth philosophy — and the bookkeeping
profession has its own dedicated volume in
Michael E. Gerber’s acclaimed Vertical series.
Co-authored by Michael E. Gerber — the world’s #1 small business guru — alongside Pure Bookkeeping founders Debbie Roberts and Peter Cook, The E-Myth Bookkeeper is the definitive guide to building a bookkeeping practice that works without you having to be in it every hour of every day.
Part of Gerber’s E-Myth Vertical series — which includes titles for attorneys, accountants, architects and other professionals — the bookkeeper edition applies the same transformative systems-thinking specifically to bookkeeping practices. It is the only book of its kind for the profession.
IAB CEO Sarah Palmer is referenced in the foreword, recognised for her work building Pure Bookkeeping into the UK’s largest bookkeeping franchise and bringing the systems-based methodology to the UK market at scale
Each benefit flows directly from the CIAP pipeline — a closed loop of standard, qualification, and deployment that no generic outsourcing provider can replicate.
Earn your IAB qualification and establish the
professional credibility clients trust.
Use Pure Bookkeeping systems to position
yourself, set your pricing, and win your first clients
Expand your client base and services using proven sales, delivery, and CPD frameworks.
Build your team — UK staff and outsourced talent — so you can scale without doing it all yourself.
Run a practice that operates with your
direction but not your hands on every file
Each partner plays a distinct, complementary role — so
you’re never choosing between credibility and growth.
UK staff bring local knowledge, relationship depth, and the in-person credibility that matters for client-facing, advisory, and management roles.
BEST FOR
Client relationships, business development, management and advisory services.
The most efficient practices combine both. UK talent handles client relationships and strategic services; outsourced capacity handles volume work — giving you a cost structure that supports profitable growth at every stage.
BEST FOR
Practices ready to scale while protecting margin and maintaining quality
PABS deploys CIAP-qualified staff trained to IAB’s own professional standard — so you’re not taking a quality leap of faith. Take on significantly
more clients without a proporional increase in fixed overhead.
BEST FOR
Bookkeeping processing, data entry, reconciliations, and volume work
PABS (Pacific Global Solutions) is IAB’s endorsed outsourcing partner — a specialist in accounting and bookkeeping practices, deploying CIAP-qualified staff trained to IAB’s own professional standard. Add capacity without the complexity of full-time hires.
CEO
Institute of Accountants &
Bookkeepers
“The combination of IAB’s professional standards and Pure Bookkeeping’s business model means our members have both the credibility and the practical toolsto build practices that genuinelywork for them.“
Start with whichever step fits where you are
right now — qualification, systems, or team.
Internationally recognised credentials
The blueprint for a scaleable practice
Add capacity without headcount
The Institute of Accountants and Bookkeepers has a new brand.
Our refreshed identity marks the beginning of an exciting new chapter
for us. One that reflects who we are and our ambitions for the future.
Inspired by our heritage, but designed for what comes next,
it represents a more connected and forward-looking IAB.
Join us on our journey.
